European alternatives to Google Analytics
Google Analytics 4 is the most-used web analytics platform in the world. It is also the analytics product that EU Data Protection Authorities have ruled illegal in Austria, France, Italy and Denmark because it transfers personal data to the United States. The cookieless, EU-hosted alternatives below — including Plausible, Matomo, Fathom and Simple Analytics — give you the metrics that matter without cookie banners and without GDPR exposure.
6 GDPR-compliant alternatives to Google Analytics
View full Analytics directory| Product | Country | Price | Rating | GDPR | Link |
|---|---|---|---|---|---|
Visitor Analytics⭐ Top Pick German cookie-free analytics with heatmaps and session recordings. | 🇩🇪Germany | From €7/mo | 4.8(115)via Trustpilot | ✓ GDPR | Visit |
Lightweight, privacy-friendly analytics from the EU. | 🇪🇪Estonia | From €9/mo | 4.1(11)via Trustpilot | ✓ GDPR | Visit |
Open-source analytics platform — own your data. | 🇪🇺New Zealand / EU | Free (self-hosted) | 4.6(32)via Trustpilot | ✓ GDPR | Visit |
Simple, privacy-first analytics with EU data isolation. | 🇪🇺Canada / EU servers | From €14/mo | 4.1(6)via Trustpilot | ✓ GDPR | Visit |
Dutch privacy-first web analytics without cookies. | 🇳🇱Netherlands | From €9/mo | 4.1(3)via Trustpilot | ✓ GDPR | Visit |
Polish analytics with tag manager and consent manager built in. | 🇵🇱Poland | Free / custom pricing | 4.6(34)via Trustpilot | ✓ GDPR | Visit |
German cookie-free analytics with heatmaps and session recordings.
Why migrate away from Google Analytics?
Google Analytics is operated by Google, a US-controlled provider subject to the US Cloud Act and FISA Section 702. For European organisations handling personal, commercial or public-sector data, that creates an ongoing GDPR transfer risk. The alternatives above are headquartered in the EU or Switzerland, store data within European jurisdiction and remove that exposure.
See all US Big Tech replacements